Because you have better things to do
than stare at a blank screen!

Yes! I want to beta-test!

Writally helps you create high-quality, original content in record time,
even if you're not a confident writer!

Create Original Content Faster Than You Ever Thought Possible

Writally blog post recipes literally halve the time it takes
to create compelling, binge-worthy blog posts that:

  • Attract Targeted Traffic

    Your blog is the key to attracting the right customers to your business!

  • Build Your Reputation

    As a business, you want to set yourself apart as an authority in your field! Quality blog posts will help you own your niche!

  • Propel Your Sales

    Blogging helps you build trust with your readers and helps you turn them into lifelong customers.

Take the Pain Out of Content Creation!

You know you have to create content if you want to reach buyers, but let’s be honest…until now it’s been a painful (and possibly expensive) process.

Less than 5% of marketers create blog posts in less than an hour! If you’re juggling a business with your life, think of what you could do if you cut that time down to
1 hour or less!

Even first time business bloggers have created compelling posts in less than
20 minutes, with a Writally recipe!

"Even when you're a writer, it's really tiring coming up with ideas and frameworks for blog posts. I love Cas's service and the way it's prevented me from ever having to sit down and stare at a blank page ever again!”

Kelly Exeter, Founder Swish Design and Graphics and Editor Flying Solo

What is a Blog Post Recipe?

Writally takes the pain out of business blogging by giving you blog post recipes, customised to the type of post you want to write, your readers' needs and many other factors.

Each recipe is a combination of storytelling elements put together in a step-by-step framework that you can download to create your blog post.  There are over 80 different types of business blog posts we can create recipes for, from one line social media posts to how-to blog posts and more complex thought leadership posts.

We’ve researched the best, highest converting blogs in the world to create blog post recipes that are optimised for building trust in your brand and converting readers into customers.

Some Examples of Recipes You Can Use

  • How-to Blog Posts

    From beginner guides to posts that give you the 10 best ideas for a topic, when it comes to quality how-to blog post recipes, we’ve got you covered!

  • Personal Stories

    Crafting a personal story can be a compelling way to engage your readers. Our personal story recipes come in a variety of styles and options.

  • Case Studies

    Case studies can be used powerfully to demonstrate your expertise, particularly in professional services fields and highly regulated industries. From customer case studies to internal case studies, we have recipes to suit your needs.

  • Interviews

    Interviews are a terrific way to showcase your thought leadership and expertise through the eyes of an expert, colleague or client.

  • Podcast Outlines and Notes

    Writally recipes can be used for podcasts and vlogs as well! You can either use your recipe as a guide for your show or use them to create your written show notes.

  • Cheatsheets & Checklists

    When it comes to content upgrades, Writally has a variety of cheatsheet and checklist recipes to suit your needs.

  • Launch Posts

    Whether you’re launching a product, service or event, there’s a Writally recipe for every occasion.

  • Research Breakdown Posts

    Deconstruct a white paper or research report to help your readers understand an issue! We have recipes for every type of research, from academic papers to government reports.

Yes! I want to beta-test!

How It Works

  • Choose A Recipe Package

    Choose from 1, 5 or 10 recipes a month. You can use and reuse your recipes as many times as you like. If you have more than one business, you can send us recipe requests for different niches and topics as well. If you’re a marketer, you may use your subscription for your clients’ topics. You are free to cancel or change your subscription at any time.

  • Complete The Recipe Request Questionnaire

    This is where you tell us about the post you want to write: how long, what type of post, how you want the reader to react etc. This part takes approx 2 to 3 minutes…Sure beats staring at a blank screen for an hour!

  • Look Out for Your Recipe in Your Inbox

    Within 2 business days of receiving a request we send your custom blog post recipe to you via email. Download and use the recipe as a guide for writing each section of your blog post. Then upload your blog post, add images and you’re done!

About the Writally App

In February this year, founder and CEO Cas McCullough successfully won $75K
pre-seed funding to turn Writally into a tech solution.

As a Blue Chilli portfolio company, Writally is also backed by the Chamber of Commerce and Industry Queensland (CCIQ) and the Blue Chilli Development Team.

Cas is a content marketing strategist with 25 years experience in marketing communications. She was recently a finalist in the Content Marketing Awards and is an Amazon best-selling author.

The minimum viable tech product is due for release to beta-testers in late October 2016.

"I love it!  This is going to be so helpful to me. It really is fantastic.  I think you have a great product here that is going to help a lot of people become better writers and will, at the very least, get them past staring at a blank screen.”

Susan Pannozzo from

Frequently Asked Questions

  • Can I request recipes for multiple businesses

    Yes! Absolutely! You can make a request for different industries and topics. If you’re a marketer, or a business owner with more than one business, this is particularly helpful! You can cut down the time it takes to write your clients’ posts and use the recipes to get everyone onto the same page. This not only saves you time, but helps you increase your profitability.

  • Will my posts look like everyone else's?

    No way! Writally simply provides a structure and guide for your posts. It doesn’t give you cookie cutter templates, because that often means you’re plagiarising or replicating content, which is bad for business and SEO. Even if we used the same recipe for two similar businesses, what you’d write would be completely unique, because you are creating the content.

  • Are the recipes formulaic?

    We have studied the best blogs in the world and come up with over 80 different post types and over 60 storytelling elements that can be used in multiple combinations, depending on your recipe requests. We’ve tested our frameworks on the most complex blog posts in the world to see if they work in every instance and so far they have. Some recipes will be similar, depending on your preferences, but as they’re for different types of blog posts and topics, the posts won’t be.

  • Can I request recipes for media releases, emails and social media posts?

    Yes! You can request recipes for any type of story that is 2000 words or less. Just bear in mind that Writally is geared towards creating authority business content and not fictional books or essays. You can currently select media releases, email newsletters and social media from the menu in the recipe request form.

  • What will the Writally app do?

    The Writally app will turn what is currently a manual process into a more automated one. In February 2016, I pitched my idea to turn Writally into a web-based application at the Bluechilli/CCIQ small business solutions competition. As a result, my idea won $75K in seed funding to develop the MVP (minimum viable product). We are working hard on getting version 1 of the Writally app to market in the next few months.

  • What if I'm not a confident writer?

    Writally is perfect for business bloggers who are still honing their skills, because not only do the recipes give you a clear storytelling framework but they also teach you how to become a better writer.

  • Can I bank recipes for another month if I don't use them all?

    No! Writally recipe credits are reset every 30 days. You can’t bank recipe requests, but you can change your subscription to one a month or 5 a month if you’re on a higher subscription plan and you’re not using up your recipe allocation.

  • Can I easily keep track of the recipes that have been created?

    When the web app is built, all users will have a dashboard where they can see what recipes have been created. While we’re still creating handcrafted recipes, we are setting up a project board for every subscriber so we can track your recipe usage each month and so you can keep tabs on what topics you’ve requested recipes for.

  • Can I request editing and review of my finished blog post?

    Yes! You can purchase an editing and review package if you want feedback on your blog post. While we’re still getting that side of the service set up, simply contact Cas at hello [at] if you require help.

  • I'm a professional writer. How can I use Writally?

    Writally recipes are helpful for professional writers too! You can subscribe for your own posts or subscribe to cut down on the time it takes to write your clients’ posts. If you want to be considered for our freelance editing and review team, please contact Cas at hello [at]

  • Who's behind Writally?

    Cas McCullough is a content marketing strategist with over 25 years experience in marketing and communications. Her consultancy was recently a finalist in the Content Marketing Awards, she’s an Amazon bestselling author, a podcaster, and you may have seen her writing in some of the world’s leading business blogs, including Social Media Examiner, Herbusiness, Content Marketing Institute, and Startup Smart. She is backed by the team at the BlueChilli startup accelerator and the Queensland Chamber of Commerce and Industry (CCIQ).

Choose Your Recipe Package from the Menu Below!

1 Per Month
$19.00USD per month (30 days)
  • 1 Recipe Per Month
  • Subscriber-only Discounts
  • *48 Hour Turn Around
  • Change Subscription Anytime
  • Access to Dedicated Slack Group

1 Custom Blog Post
Recipe Per Month

Subscription Auto-renews every 30 days

5 Per Month
$59.00USD per month (30 days)
  • Up to 5 Recipes Per Month
  • Subscriber-only Discounts
  • *48 Hour Turn Around
  • Change Subscription Anytime
  • Access to Dedicated Slack Group

5 Custom Blog Post
Recipes Per Month

Subscription Auto-renews every 30 days

$variesUSD per month (30 days)
  • Custom No. Recipes Per Month
  • Subscriber-only Discounts
  • *48 Hour Turn Around
  • Change Subscription Anytime
  • Access to Dedicated Slack Group
Ask for a Quote

Custom No. Blog Post
Recipes Per Month
Subscription auto-renews every 30 days

*As Writally recipes are currently hand-crafted, please allow extra time
for recipe-turn-around if you send us multiple recipe requests at once. 
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