Cas McCullough is a content marketing strategist with over 25 years experience in marketing and communications. She’s an Amazon bestselling author, a podcaster, and you may have seen her writing in some of the world’s leading business blogs, including Social Media Examiner, HerBusiness, Content Marketing Institute, and Startup Smart. She is backed by the team at the BlueChilli startup accelerator and the Queensland Chamber of Commerce and Industry.
Yes, you are free to use your custom recipe as many times as you like for your own business. It would be unwise to share the recipes with others as you’ll want to keep the unfair advantage. I would also recommend not reusing your recipes too often because you want each post to be unique and vary the style so your posts don’t become boring.
Yes! Absolutely! In the hand-crafted version of Writally, you can make a request for different industries and topics. If you’re a marketer, this is particularly helpful! You can cut down the time it takes to write your clients’ posts and use the recipes to get everyone onto the same page before you even write the post.
No! Writally simply provides a structure and guide for your posts. It doesn’t write your posts for you. Even if we used the same recipe for two similar businesses, what you’d write would be completely unique, because you are creating the content.
We have studied the best blogs in the world and come up with over 80 different post types and 60 storytelling elements that can be used in multiple combinations. We’ve tested our frameworks on the most complex blog posts in the world to see if they work in every instance and so far they have. Some recipes will be similar, depending on your preferences, but as they’re for different topics, the posts won’t be. You can also mix up your post styles by choosing different types of posts to write: ie. a personal story or an instructional post. Not every blog post has to be a listicle and we’d encourage you to use different blog types with every post.
Yes! You can request recipes for any type of story that is 2000 words or less. Just bear in mind that Writally is geared towards business content and not fictional books or essays. You can currently select media releases from the blog post type menu in the recipe request form.
The Writally app will turn what is currently a manual process into an automated one. In February 2016, I pitched my idea to turn Writally into a web-based application at the Bluechilli/CCIQ small business solutions competition. As a result, my idea won $75K in seed funding to develop the MVP (minimum viable product). We are working hard on getting version 1 of the Writally app to market in the next few months.
Writally is perfect for business bloggers who are still honing their skills, because not only do the recipes give you a clear storytelling framework but they also teach you how to become a better writer. There are some amazing courses and programs that can help you hone your skills as well. Cas’s Brilliant Content Blueprint course has an entire module on writing and grammar.
Can I bank recipes for another month if I don’t use them all?
No! Writally recipes work on a use-it-or-lose-it system. You can’t bank recipe requests, but you can change your subscription to one a month or 5 a month if you’re on a higher subscription plan and you’re not using your recipe allocation.
When the web app is built, all users will have a dashboard where they can see what recipes have been created. While we’re still creating handcrafted recipes, we are setting up a project board for every subscriber so we can track your recipe usage each month and so you can keep tabs on what topics you’ve requested recipes for.
Yes! You can purchase an editing and review package if you want feedback on your blog post. While we’re still getting that side of the service set up, simply contact Cas at hello [at] writally.com.
Writally recipes are helpful for professional writers too! You can subscribe for your own posts or subscribe to cut down on the time it takes to write your clients’ posts. If you want to be considered for our freelance editing and review team, please contact Cas at hello [at] writally.com.
Yes, of course. If you require more than 10 per month (our maximum set package), simply contact us and we’ll create a package to suit your needs. You can upgrade or downgrade at any time.
I’m running low on motivation, even with the recipe. Can one of your team members help me write the post?
Writally is designed for business bloggers who write their own (or others’) content. If that’s not for you, please contact us to discuss your needs. Our sister content marketing consultancy, Brilliant Content, provides copywriting services.
Writally is purely focused on providing you with custom blog post recipes so you can create original, compelling blog content. However, if you require creative services, the team at our sister business, Brilliant Content, can help you. Please contact us for more information.
We will keep adding questions and answers to this section as we go!