Are you sick of people teaching you how to create content but not actually helping you get it done?
Here’s a dirty little secret no online marketer will ever tell you. They sell you courses because they don’t want to do your content for you. It’s way easier to take your hard-earned money, convince you to do it yourself and then spin a course that gives you THE answers.
Why online courses (on their own) are problematic
Most business owners don’t action the information from conferences and online courses, not to the degree they need to in order to get a return on their investment.
It’s not that online marketers don’t care. Many do. It’s just too time-consuming to take on your work as well as their own.
The truth is, marketers who do provide implementation services burn out a lot faster than those who simply mentor and teach. But this just adds to the problem. Implementers are nowhere to be found and this is frustrating for business owners who are time poor or out of their depth.
Many marketers I know who teach, struggle to find implementers. And that’s because, many implementers struggle to attract good clients consistently or they take on too much, and end up going down the teaching track so they don’t burn out.
How do I know this?
I was one of those marketers. I flogged courses that I thought would help, but in the end, they didn’t because I made it too hard for participants to action all the brilliant ideas I shared with them–Not so brilliant after all. They may have helped some and helped a little, but not to the extent they could have.
So what will help small business owners implement?
When I ran my first full-day Writally Content Hackathon event with Josh Wulf from Magikcraft, giving people 4 days notice to attend, I was shocked that 30 people showed up, hungry to get cracking on their content.
That day, business owners created a blog strategy canvas based on my proprietary method and then ordered their first blog post recipes and got stuck into blogging.
Most had at least one post done by the end of the day, and planned out up to 11 more using the Writally app.
What we learned from the content hackathon event
We learned a lot from that event.
- People are willing to pay for you to help them, not just teach them. They will be empowered if you create space to be on hand for them.
- When you provide a simple strategy formula, it’s easier for business owners and bloggers to digest and implement.
- Live events have huge value in terms of the connections you make. Never under-estimate the value of learning and creating in a pack.
We’ll definitely be running more large events and even some more exclusive small group events to help business owners and bloggers get their content done. I personally gained a lot from the experience. It was highly satisfying to see people leave feeling empowered and like they have a plan.
If you want to know more about future events or you have something to say in relation to your online marketing frustrations, join the Writally Facebook group and join in the discussion.