Caroline McCullough is an award-winning copywriter, content strategist, founder of tech startup Writally and a digital marketer with more than 25 years experience in marketing and communications. She’s an Amazon bestselling author of Your Brilliant Un-Career: Women, Entrepreneurship and Making the Leap, Magnetic Marketing and her upcoming book Possible. Her work has been internationally recognised in the Content Marketing Awards, the Marketing Profs Brightbulb Awards and Social Media Examiner’s Top Blog competition in which she placed in the top 24 social media blogs in the world.
She’s been published in Social Media Examiner, Content Marketing Institute, and Mark Schaefer’s blog “Grow”. She’s a Bluechilli and Walkleys Foundation alumnus, the Suncorp Small Business Challenges competition winner, an Anthill Smart 100 award winner, and a finalist in the Women in Technology awards two years running. She’s also written for Mamamia, Startup Smart, Smart Company and she’s been featured in Problogger, Product Hunt, the Sydney Morning Herald, The Courier Mail, Startup Daily, Brisbane Times and The Age.
An unconventional, big-picture thinker, Caroline is highly-skilled at guiding you through the writing journey and is exceptional at writing copy that gets bottom-line results having done so for organisations like Woodfordia Inc (Woodford Folk Festival), Food Connect Shed Ltd, and Flying Arts Alliance.
When it comes to writing and empowering others to write, Caroline draws upon her world’s first training and mentoring methodologies and technology that will enable you to break through any creative barrier so you can fully express yourself as a writer and thought leader.
For more information about Caroline, visit her main website here.
Writally began as an experiment to see if there was a way to speed up the creation of original quality content. That experiment led to Caroline entering the Collaborate small business solutions competition and she went on to win the competition, sponsored by Bluechilli, CCIQ, Suncorp and Microsoft. Thus began her journey into the crazy, wonderful world of tech startups.
Writally attracted $50K seed funding from Bluechilli and CCIQ and another $25K from a private investor. Cas was also able to join Bluechilli as a portfolio partner to turn Writally into a tech solution.
Writally’s MVP launched on January 17, 2017 and since then over 1280 users registered on the platform. Despite this early traction, the initial platform did not achieve product: market fit, so it was back to the drawing board.
In 2018 Caroline ran a number of light experiments, searched for a tech co-founder and continued to use the platform in her work as a copywriter. Her success with using the platform in client work then lead to the launch of The Great Blog Challenge, a monthly challenge that makes blogging fun and rewarding for brands and bloggers.
Founder Awards and Recognition
- Queensland Government Small Business Digital Grant recipient, 2018
- Ranked 3rd most innovative project in Australia, Anthill Smart 100 Awards, 2017
- Shortlisted, Walkleys Innovation Grant, 2017
- Finalist, Content Marketing Awards for Best Ad and Blog Integration Strategy, 2016
- Winner, Suncorp Small Business Challenges Startup Competition sponsored by Suncorp, CCIQ, Bluechilli and Microsoft, 2016
- Anthill Cool Company Awards Top 100, 2014
- Listed at no 58 in the seo.com top 90 socially shared content marketing blog posts in the world, July 2014
- Finalist – Marketing Profs Bright Bulb Awards 2013
- Finalist – Sue Wickenden Entrepreneurial Award, Women in Technology, 2013 and 2014
- Shortlisted as one of the top 25 Small Business Bloggers in Australia, Telstra Smarter Business Awards 2013
- Shortlisted as one of the top 24 Social Media bloggers in the world in the 2013 Social Media Examiner Top 10 Blog Competition.