Do you often get stuck on what to write about?
Did you know that the trick to starting a blog (or jumpstarting a blog) is to take the time now to sort out your blog topics for the year?
I get it. I’ve used every excuse in the book when it comes to procrastinating on planning my blog content for the year, but when I do make an effort, blogging becomes soooo much easier. So why do we resist?
Here are my top 5 excuses when it comes to procrastinating on creating blog content.
#1 I don’t have time to write
Everyone who creates blog content for business–whether a business owner, project manager, mum/dad blogger or marketer–is short on time. However, when you don’t plan your content ahead of time (because you perceive you don’t have time) that can actually make the task of creating blog posts more arduous than it needs to be. Everyone has 10 minutes, so if that is all you can devote to blogging, so be it. All you need to do is get in the blog habit. Fortunately, we now have a challenge running every two months for just that purpose!
#2 I don’t know what’s on the horizon, so I’ll hold off planning my blog content
You can add more blog content as you need to, allowing for events that arise throughout the year, but there are pretty predictable cycles in a business year and if you plan for them now, you’ll have more time to take on those unexpected opportunities when they arise.
#3 I don’t know what my readers will be interested in
If you’re stuck on this one, planning your blog topics will help you define your prospects’ interests and information needs. Take time to do some research on what their pain points and aspirations are, and note down common questions. These all make great topics.
#4 I probably won’t stick with it
Every step you take makes you healthier, and likewise, every time you do implement your blogging plan, it makes your blog and business healthier. Start now! Don’t beat yourself up for what you don’t do, just focus on the possibility of doing something! Something is better than nothing and you might surprise yourself if you actually have a plan in place.
#5 I am not a writer
There are some amazing tools available to help you write with style. Check out Grammarly for a start. It’s a terrific tool that can analyse your spelling and grammar and you can use Writally to give your blog posts just the right structure.
A resource to help with your blog post ideas
I totally get the struggle to plan, but it’s worth taking the time to do it. And because I want to help you save time on your blogging, I’ve developed a short course to help you through the planning process and get 12 months of awesome content done.
The course can be completed in half a day or you can do it in just 30 mins per day for a week and have your highly-targeted content calendar done for the entire year! To put this in perspective, if I was doing a content calendar for a business I’d charge $1000 minimum to create it for them. With this course, you get to learn my internationally-recognised strategic approach to content ideation for a fraction of the cost.
Check it out today and get 50% off with the Promocode: 50OFFYEA
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