Do any of these blogging scenarios sound familiar?
- You don’t create any blog content at all. Seriously, who has the time?
- You write blog posts but they don’t really get noticed or talked about much, if at all.
- You lose momentum easily. Blogging consistently feels hard.
- You feel like you get no return on your time investment when it comes to blogging.
These are really common issues for small businesses and startups. After all, you’re doing everything. You’ve lost count of the number of hats you wear. I feel that pain too.
This year, I began a quest to find out what it is that motivates business owners and subject-matter experts to blog. It’s a problem I desperately want to help solve because too many businesses fail due to invisibility.
A Hard Startup Lesson
I started Writally to solve the blogging problem for businesses, but here’s what happened with the first iteration of the platform.
People would sign up to request a blog post recipe and then continue to struggle with blogging.
Essentially, the product failed because I was having to crack a whip to get people to use it. It wasn’t fun or inspiring, not for me or anyone else.
The thing that’s kept me going is the fact that the problem still exists and it is causing massive headaches for businesses wanting to break through the noise.
I’ve run many experiments this year including starting a Shopify store selling pre-curated recipe packs, launching annual packs, launching a licensing program. None of them got past the validation stage.
Not one to give up though, I started investigating that core barrier to blogging: motivation. I wanted to understand what got in the way and see if there was a way to provide a solution that was fun for budding bloggers and thought-leaders to engage with.
Back to the Drawing Board
I’ve had quite a bit of success running challenges and my events have proven that people like to blog with others. It’s fun to share the experience, bounce ideas around, be inspired by others’ stories and provide encouragement.
When I asked my community what would motivate them the most, the top three things were:
- The opportunity to get noticed, shared and republished by big brands or media
- Something to help spark their creativity and ideas
- Being part of a supportive and motivating community
So, this week I’m launching The Great Blog Challenge to empower you to get noticed, spark your creativity and get blogging and have a lot of fun in the process.
Find out how it works and sign up here: https://writally.com/great-writally-blog-challenge/
How it Works
The Challenge is run monthly with different sponsors every month. Sponsors are asked to offer a cash (or high-value equivalent) prize in exchange for exclusive promotion during the Challenge month and access to participant blog content for sharing and republishing. Sponsors also assist with judging the winner.
We’ve already lined out our first two sponsors. I’ll let you know who the first sponsor is in my next post.
Every month we feature a new theme to spark your creativity. Challenge themes are announced on the first Monday of the month along with the winner from the previous month. The competition deadline is midnight AEST, the third Monday of every month.
If you’d like the Sponsor to share and republish your blog post, you can write with the sponsor in mind, but you are under no obligation to do so. You can interpret the theme in whatever way you like, but your blog post must contain between 100 and 2000 words. If the Sponsor wants to republish your blog post, we will reach out to you individually to connect you with them.
To be eligible for the monthly prize, you simply share your published blog post link in a social media post on Twitter, LinkedIn, Facebook or Instagram (all or any of these) and use that month’s unique hashtag along with #writally #greatblogchallenge and follow @writally on Twitter or Facebook and @writallyapp on Instagram and the sponsor’s social media platforms. Detailed instructions and rules will be posted when we announce each new challenge.
This is a paid challenge for the introductory price of $5.50 AUD a month (including GST). Why? Because I’m committed to giving you a tonne of value (see here), paying my bills, feeding my kids and because skin in the game helps you to maintain momentum.
You can read more about how it works here: https://writally.com/great-writally-blog-challenge/
Why Join the Challenge
Aside from reactivating your blogging with the support of a fun and motivated community, you also have the chance to win a great prize every month, plus get noticed, shared and potentially republished by big brands and influencers. It’s also a great opportunity to integrate a fun activity into your marketing if you’re a small business owner.
I am just getting started, so it may take a couple of months to attract a big brand but I’m already on it. The more people who enter the Challenge, the more likely we’ll collectively be able to do this sooner.
At the moment, influencer marketing is managed by agencies and SaaS platforms for the most part. How it works is they promote bloggers and social media stars based on their traffic, engagement, and niche. Makes sense right?
The only problem with this model is that it’s often the same people getting the exposure again and again and there’s not a lot of diversity.
Brands are starting to recognise that diverse, unique stories from a variety of ordinary extraordinary people is what stands out on social media, what builds trust and what connects.
With the Great Blog Challenge, you don’t have to wait to be noticed by a blog or influencer agency or wait for a blog to earn a good Authority rank. You can gain a competitive advantage now and be rewarded for your hard work.
As a marketer and writer who is on a mission to empower ordinary people to write extraordinary stories, the idea of democratising the way brands connect with bloggers puts a huge smile on my face.
I can’t wait to get started on the first Challenge. The question is, will you join me?
Sign up to the challenge now to take part in our first competition. Sign up here: https://writally.com/great-writally-blog-challenge/. The first challenge theme and our first sponsor is announced on November 5 at 10 am AEST.
Ps: In the next post I’ll reveal our Challenge sponsor for November and give you the heads up on what they’re offering and what they’ll be looking for.