Creating a blog to showcase your expertise has become one of the most common marketing strategies. It’s easy enough to start a business blog, but creating content that keeps readers coming back is another challenge entirely. Business owners know that over 82% of consumers research everything online before they buy, so it’s frustrating when your […]
How to Write a Story for Social Media in Under 100 Words
On social media platforms, you don’t have much time to grab and keep someone’s attention. If you want to get a point across, brevity rules! Here’s an example of a very short blog post you can publish on platforms like LinkedIn, Instagram and Facebook. It’s not tailored to voice and tone like our customised blog post […]
Your words can move mountains, but here’s the catch
This is a story about the power of your words to move mountains, the power of persuasion, but it comes with a caution…I will get to that in a minute, but first, the backstory. The backstory A couple of weeks ago I shattered my wrist in a bicycle accident. Naturally, we had a lot of […]