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Employee Advocacy

Blog, Blogging for Business, Content Marketing, Content Tech, Employee Advocacy, Social Media Marketing, thought leadership ·

Why employee advocacy: empower your company’s rising stars to be brand ambassadors

Last year I predicted that employee advocacy programs (programs that enable employees to be brand advocates) would become more prominent, and according to the latest data it looks like that prediction was on the money. This doesn’t surprise me at all because it makes a lot of sense. Companies are finding that organic traction on […]

Audience, Blog, Blog Play Book, Blog Tools, blogcrastination, Blogging for Business, Case Studies, Content Marketing, Content Tech, Employee Advocacy, thought leadership ·

Case Study: A Collaborative Approach to Blog Content [ClarkeKann Lawyers]

Brad Vinning, a partner at ClarkeKann Lawyers, was frustrated. The blog post in front of him was functionally adequate but it just lacked… je ne sais quoi! He thought that outsourcing his blog content would solve his time problem, but how could he publish this? Like many professionals, Brad had outsourced his blog post to […]

Blog, Blogging for Business, Company News, Content Marketing, Content Tech, Creativity, Employee Advocacy, Repurposing Content, thought leadership, Writer's Block ·

Why we’re launching a licensing program for Writally

As a publisher, marketer or writer, how do you feel when you have to extract content out of a subject-matter expert? Does it make you have the sudden urge to clean your toilet or maybe just sit on the couch in the fetal position? If so, then what I’m about to tell you will offer […]