Last year I predicted that employee advocacy programs (programs that enable employees to be brand advocates) would become more prominent, and according to the latest data it looks like that prediction was on the money. This doesn’t surprise me at all because it makes a lot of sense. Companies are finding that organic traction on […]
Case Study: A Collaborative Approach to Blog Content [ClarkeKann Lawyers]
Brad Vinning, a partner at ClarkeKann Lawyers, was frustrated. The blog post in front of him was functionally adequate but it just lacked… je ne sais quoi! He thought that outsourcing his blog content would solve his time problem, but how could he publish this? Like many professionals, Brad had outsourced his blog post to […]
