Lately we’ve been getting a lot of requests for cheat sheet blog post recipes. Cheat sheets are terrific for quickly helping your readers who are struggling with overwhelm, and decision making. They can sometimes differ from straight how-to posts in that the ideas can be framed as items to remember, a quick reference guide, or decision pathways rather than instructions on how to do something.
In today’s post I want to go through a basic anatomy of a cheat sheet blog post (one of several cheat sheet blueprints we use in our Writally recipes), and show you how you can leverage your post to get 10 times the value out of it with just 3 simple repurposing techniques.
Basic Cheat Sheet Blog Post Anatomy
Your intro should hook the reader into the problem or pain point immediately. You can do this in a number of ways, but one of the easiest is to simply ask a question and then dive into the importance/relevance of the problem in the middle section of your blog post.
The middle of your blog post is where all the juicy info is contained. In a cheat sheet post you would explain why the problem matters, what your solution is in a brief overview and then dive into the tool you’re giving to your reader to help them make a decision about something, make sure they’ve covered their bases or make sure they haven’t missed any important steps in a process.
A terrific way to end your blog post is to reiterate your point, and encourage the reader to take action.
Now that we’ve covered the basics of a cheat sheet post, here’s how you can squeeze 10x value out of it.
How to 10x the Value of your Cheat Sheet Blog Post
1. Create an infographic of your checklist or cheat sheet
Once you have an infographic you can easily share that within your blog post as a free download or external to it on social media. Platforms like Pinterest really lend themselves to Infographics. You can also send your infographic and a link to people you mention in your post, people who are influential in your niche and who have audiences you would value the information and people who would be happy to share on their own blogs and social accounts.
A word of caution here: Don’t be spammy about it.
Simply share it with relevant people you already have a relationship with and invite them to use it for free, no strings attached. Ask them for feedback too to see if it is useful to them.
Avoid saying anything that may make them feel obliged or under pressure to use it. Good content marketing comes from an altruistic mindset, not a self-serving one. It may seem counterintuitive. However, it is what works in the 21st Century world of information overload and consumer cynicism.
2. Create a video of your cheat sheet
Turning your cheat sheet into a snappy video is easy with tools like Shakr and Biteable (and soon Folktale) at your disposal. You can even just create slides on Canva and then load the Images into Powerpoint or Keynote, put some music to your presentation and bam! You have a video!
Videos are highly shareable and you can also repurpose them in ads on Facebook if you want your post to enjoy even more traction.
3. Turn your cheat sheet into a free ebook download to build your list
Ebooks don’t need to be long or over-complicated. Just make them pretty with lots of great images and a great layout, and if you can turn your cheat sheet into a 10 page ebook, it’ll likely be a winner!
Place an ad to download the free ebook at the end of your post and go into a bit more detail than you do in the post so that you are adding more value to the free information you’ve just provided on your website. Then share the blog post over and over again on Twitter and Facebook using different excerpts from your post to lead people to your funnel.
Over To You
Getting 10 times the value out of your blog posts is easy, if you leverage the amazing tools available to you on the web and provide different ways for your readers to engage with your content. With any one of the suggestions above you can 10x your blog post’s impact simply by sharing with relevant audiences, reposting the content in different formats and with different excerpts and inviting influencers to weigh in and share.
Next time you do a cheat sheet post, give one of these a try! And be sure to share your results with me on Twitter @writally or on Facebook… also at fb.com/writally.
Ps: If you want to know more about how Writally can help you with your cheat sheet posts (and we have about 20 different versions to choose from right now), simply start by joining our test user group on Facebook here.