There are a few key things you can do to optimise your blog posts when using Writally. Up until now, we’ve been including pro tips at the end of each recipe. However, this slows down blog post recipe turnaround, so we’re putting the most common tips here for you to reference instead. This list will grow over time, so bookmark this post.
Story Pro Tips
- Avoid using the blog post recipe examples word for word as we reuse these in our own blog posts and would hate for you to attract a Google penalty.
- Make sure you include links to relevant websites to help the reader gain a deeper insight into the issue you are featuring, if appropriate. If you want to mention additional resources, look for blog posts on authority websites, that have few ads and only relevant links. Skim read these posts to see if they are useful and informative, and if they are, include a link back to these posts in your blog post.
- Provide contact details, relevant dates or links to your/other resources/websites that can provide additional information.
- Place a heading (H2 Level heading in your paragraph style settings) before every story element or point, so the reader who is skim reading can quickly see what the post is about.
- Always be sure to adhere to copyright rules in relation to using images, video, audio and text created by others. You must ask permission first and acknowledge sources. Do not just reuse someone else’s image without their written consent. Always link back to sources in a blog post and use quotation marks and clear references with direct quotes.
- Check your facts before publishing. Wikipedia is not a reliable source.
Image Placement Pro Tips
- Your Own Website: Place an image at top of post. Include a caption below the image and ensure you create an alt tag and title in the image specs.
- Email Newsletter: Place an image at top of post. Make sure you use an accurate description of the image in your image name and alt tag so that people who don’t default to show images in their email browser can see what the image is about.
- Medium: Place an image at top of post. Here’s a handy guide to posting images in your Medium posts
- Facebook Page: Place at least 1 to 3 images with your post. Here’s a handy guide to posting Facebook page images.
- LinkedIn: Place an image or other media with your LinkedIn status update: Here’s a handy guide.
- Twitter: Place at least 1 to 3 images with your Twitter post. Here’s a handy guide.
- Media Release: As your post is a media release, you don’t need images if you are sending to a journalist. Offer them to the journalist in your cover email. If they want to use the article, they’ll ask for the images. If you’re posting your release online, you can use images.
- Instagram: Your image should be front and centre on Instagram. Your post is the story behind the image. Make sure you make your image count. Original images are best. Here’s a guide to posting Instagram images.
- Pinterest: Your image should be front and centre on Pinterest. Your post is the story behind the image. Make sure you cite the image source if you found the image somewhere else.
- Guest blog: Place an image at top of post. Be sure to caption your images, particularly if you are publishing this post on another blog/website. They may not use your images but it will help them see where to place images of their own.
Marketing Pro Tips
- Create an image on Canva that showcases your key highlights (or have one created by a graphic designer) and share on Facebook, Pinterest or Instagram.
- Share your post with influencers you already have a relationship with whose audiences would find your article helpful. Do not ask them to share unless they are friends and you know 100% they’d be okay with it.
- If reviewing a product or service in a sponsored post, negotiate a giveaway with the sponsor.
- Create a video slide show of your key highlights and share on Youtube and Slideshare.
- Create downloadable checklists and cheat sheets you can use as lead magnets.
- Always disclose affiliate or sponsored relationships to your readers. This is law in many countries.
- Always check your local laws in relation to competitions and giveaways before publishing your competition/giveaway posts.
- Share snippets of your posts on Twitter, Facebook and Instagram.
Media Release Tips (for when you choose media release as your publishing platform)
- Mark your release to the attention of the specific journalist.
- Phone the journalist or newspaper/radio station ahead of sending your release so you can find out who to send it to and what format they require (PDF, Word or email).
- Be mindful of deadlines. A journalist won’t have time to talk if they’re on deadline.
- Put your release on your company letterhead, or if you’re posting within an email, make sure you have a signature on your email with your contact details and business information.
Blog Post Checklist
Check that you’ve done the following before hitting publish.
- I have written my first draft using the blue story elements as a guide.
- I have added headings and edited my post for clarity, and tone (using the reader response and brand perception profiles as a guide).
- I have proofread my blog post with Grammarly or GradeProof.
- I have created a headline (refer to this blog post to get help with headlines).
- I have sourced or created relevant images to upload with my finished post.