Yesterday I was researching blogs for a client and I came across an opinion-leader and author who was a good fit for my client’s audience.
The thing is, upon reading one of the posts it quickly became apparent that that influencer who “wrote” it didn’t write it at all.
The post was full of errors, terrible English and, to be honest, it looked like it had been badly transcribed from audio.
If you want to leverage content marketing, creating garbage like this just doesn’t cut it.
You risk ruining your reputation and you show your audience you just don’t care.
One of the reasons I created Writally was to address this problem. I don’t want you to add to the pile of crap on the internet. I want you to cut through it and get noticed, seen and heard.
Your content can make or break your reputation. Don’t leave it in the hands of someone ill-qualified to convey your expertise if you value your reputation.
Writally Content Recipe used in this Post
Share your Opinion/Vision | Start a Debate | Angry | Devil’s Advocate | 101 to 200 words | Evergreen
