One of the things many new SaaS Startups don’t do that they should is blog consistently. They will throw money at ads and spend big on trade events but they don’t do perhaps the simplest thing that could 10X their other marketing efforts.
If that’s you, I invite you to put “blogging time” in your schedule. You can start with just 10 minutes a day.
How to Kickstart Your Startup Blog
Here’s how you can get your startup blog habit on track in a week, without it taking up a huge amount of your mental space and time.
Put “Blogging time” in your Google Calendar (or equivalent). 10 minutes will do for starters. Choose a time of day where you have few if any interruptions. I blog best first thing in the morning.
The next day, use your 10 minutes to brainstorm post ideas. Start with a goal. For example, maybe you’re hosting a training event. Create 3 ideas that will support the launch of that event.
Start work on the first blog post on your list. Hot TIp: Use a Writally Content Recipe to break through writer’s block and speed up the process.
Keep writing until you finish at least the dot points for that first post. If you finish the draft, move onto post number 2. Rinse and repeat.
Expand your blogging time to 20 minutes and keep working on your posts. When you have a finished draft, you can then edit it and or send it to your team for publishing and sharing on social media (if you have a team, that is). Aim to publish one post a week on your website.
Over to You
If you commit to these five actions and stick to the time limits, you will have spent a total of one hour on your startup blog in a week and you may be blown away by how much you could get done in that time. At the very least, it’s a start. If you keep doing this each day, you’ll build your blogging habit in no time and you will at least give your SaaS startup a fighting chance to be noticed without spending heaps on ads.