Participants walk away from the workshop feeling empowered, confident and even excited about blogging as a pathway to further their careers, gain recognition for their achievements and open doors to new opportunities.
Participants truly get how to create reader-focused content. They walk away with an entirely different mindset around content creation and they have clarity about who their reader is and how to relate to them.
No more wasting time chasing colleagues for content. They get it done in the workshop, in just half a day (there's also a full day option) thanks to the revolutionary Writally app that is used in conjunction with the workshop.
Skilled employees are the new brand ambassadors. They have deep domain expertise that marketers simply cannot replicate and they want to contribute. Studies show that when employee advocacy programs are in place, brands enjoy more engagement and higher ROI from their content marketing.
The Writally workshop presented by Cas McCullough is a must attend for any scientist attempting to communicate their science to a wider community. This workshop presents simple, yet effective, tools, which I preach in every written piece I now produce. It's also greatly improved my writing skills and has reignited the passion I once had for creative writing.
Read Jake's post on the Queensland Science Blog
PhD student, University of Southern Queensland
Cas and her Writally product has given me new energy for blogging and connecting with people through communication. I approach communication with a real clarity which I didn't have before. Cas is very transparent in sharing the ideas which underpin her content marketing approach and role models and encourages me and the whole Writally community to try new things. The special quality about Writally is actually not the awesome blog structures you get, it is the window that you open into the world of Cas McCullough!
Cas McCullough is the CEO of Writally and brainchild behind the Writally Thought-leading Content Workshop and Writally platform. Cas is a multi-award-winning content strategist, who's regularly featured on prominent digital marketing websites such as Social Media Examiner and Content Marketing Institute. Cas placed 3rd in the 2017 Anthill Smart 100 Index, is a Walkleys Innovation Program alumnus, a Bluechilli Accelerator alumnus and opinion-leader on employee advocacy, content tech and women's economic and social development.
Who would benefit from attending?
Knowledge workers who are contributing content for their company's marketing as well as individuals who want to elevate their personal brands would benefit from attending. Past participants have included startup entrepreneurs, scientists, students, researchers, academics, health professionals, specialty retailers, fitness instructors, artists, arts workers, accountants, lawyers, engineers, software developers, CEOs, product managers, master craftspeople, small business owners, professional services consultants, managers, government project officers, and marketers.
Where can workshops be held?
Offsite workshops can currently be booked in Brisbane and Sydney. Onsite workshops can be booked anywhere in Australia two weeks prior to the workshop date, and international workshops can be booked one month prior to the workshop date. Cas also hosts workshops for small businesses and startups throughout the year.
Are the workshops tailored to my business?
Workshops are tailored to your audience and business goals, and we work with you to engage participants prior to the event, so they get the most out of the day.
Workshops start at $3000 for up to 10 participants and include a year's membership of the Writally app. If you are a community organisation or non-profit, please contact Cas to find out about the Writally HEARD program.
How many people can attend?
To make the workshop workable, we generally cap numbers at 30.
Who runs the workshops?
At present, Cas runs the workshops herself, but she is training team members to run them also, so that we can run the workshops in multiple locations. If you're interested in licensing the workshop IP, please contact Cas (support [at]writally.com) for further information.