Power Your Performance with Authentic, Engaging Content

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Workshop Outcomes

brand authority

Get Known

Walk away from the workshop empowered, confident and excited about creating stories, videos and more. Further your career, gain recognition for your achievements and open doors to new opportunities.

your reader

Build Confidence as a Writer

Get past your mental blocks and tune in to your value as an expert in your field so you can create content your audience cares about. Walk away with an entirely different mindset around content creation and gain clarity about who your reader is and how to relate to them.

Create Authentic Content

This workshop is a great space to empower your teams to create authentic content. No more wasting time chasing colleagues for content. They get it done in the workshop, in just half a day (there's also a full day option) thanks to the revolutionary Writally technology that is used in the workshop.

Enable Your Team to Powerfully Contribute
To Your Brand Story

Skilled employees are the new brand ambassadors. They have deep domain expertise that marketers simply cannot replicate and they want to contribute. Studies show that when employee advocacy programs are in place, brands enjoy more engagement and higher ROI from their content marketing. 


The Writally workshop presented by Cas McCullough is a must attend for any scientist attempting to communicate their science to a wider community. This workshop presents simple, yet effective, tools, which I preach in every written piece I now produce. It's also greatly improved my writing skills and has reignited the passion I once had for creative writing.

Read Jake's post on the Queensland Science Blog


Jake Clarke

PhD student, University of Southern Queensland

Cas and her Writally product has given me new energy for blogging and connecting with people through communication. I approach communication with a real clarity which I didn't have before. Cas is very transparent in sharing the ideas which underpin her content marketing approach and role models and encourages me and the whole Writally community to try new things. The special quality about Writally is actually not the awesome blog structures you get, it is the window that you open into the world of Cas McCullough!


Nancy Entwistle

Risk Management & Business Improvement Coordinator at Brisbane City Council

About Cas McCullough 

Cas McCullough is the CEO of Writally and brainchild behind the Writally Thought-leading Content Workshop and Writally platform. Cas is a multi-award-winning content strategist, who's regularly featured on prominent digital marketing websites such as Social Media Examiner and Content Marketing Institute. Cas placed 3rd in the 2017 Anthill Smart 100 Index, is a Walkleys Innovation Program alumnus, a Bluechilli Accelerator alumnus and opinion-leader on employee advocacy, content tech and women's economic and social development.


Who would benefit from attending?

Knowledge workers who are contributing content for their company's marketing as well as individuals who want to elevate their personal brands would benefit from attending. Past participants have included startup entrepreneurs, scientists, students, researchers, academics, health professionals, specialty retailers, fitness instructors, artists, arts workers, accountants, lawyers, engineers, software developers, CEOs, product managers, master craftspeople, small business owners, professional services consultants, managers, government project officers, and marketers.


Where can workshops be held?

Offsite workshops can currently be booked in Brisbane and Sydney. Onsite workshops can be booked anywhere in Australia two weeks prior to the workshop date, and international workshops can be booked one month prior to the workshop date. Cas also hosts workshops for small businesses and startups throughout the year.

Are the workshops tailored to my business?

Workshops are tailored to your audience and business goals, and we work with you to engage participants prior to the event, so they get the most out of the day.


Workshops start at $3000 for up to 10 participants and include a year's membership of the Writally platform for each participant. If you are a community organisation or non-profit, please contact Cas to find out about the Writally HEARD program, instead. 

How many people can attend?

To make the workshop workable, we generally cap numbers at 25.

Who runs the workshops?

At present, Cas runs the workshops herself, but she is training team members to run them also, so that we can run the workshops in multiple locations. If you're interested in licensing the workshop IP, please contact Cas (support [at]writally.com) for further information.

Brands We've Worked With


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